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| The PHA BOARD OF DIRECTORS FOR 2011 Sitting L to R: Dr. Janet Tan (Secretary), Dr. Ruben Flores (President) Dr. Conching Lim (VP Vizayas), Dr. Winifreda Cagulada Standing L to R: Dr. Ed Salud (Treasurer), Dr. Jun Brana, Dr. Bu Castro (PRO) Dr. Hermie Jarin (VP Luzon), Dr. Jesus Jardin (VP Mindanao) Dr. Rudy Ante and Dr. Romy Maano |
The PHA is now recognized as a must-attend convention because of its in-depth exploration of current and emerging issues and trends in hospital and health care delivery. The Annual Convention is a convergence of more than 1000 senior hospital executives who come to discuss leadership challenges and opportunities facing health care. It has consistently gathered thought leaders not only in the health care sector but across industries, making it a melting pot of fresh ideas where best practices emerge.
Objectives
Convention participants can expect a worthwhile learning experience as health leaders converge to share information and expertise for improving healthcare delivery and hospital performance. The three-day program can help participants
· Analyze the challenges of an increasingly borderless world where patients expect a seamless and integrated health delivery system
· Study and learn the issues facing other leaders of healthcare delivery in other countries as they develop and implement new, effective operational processes and strategies;
· Gain awareness of the impact of advances in medical knowledge and information technology on the process of healthcare delivery, and leverage them to improve quality of care, process and cost controls, and revenue;
· Explore strategies that can promote performance improvement in creating a culture of quality and excellent service;
· Evaluate innovative models in healthcare delivery in order to develop and implement strategies that can potentially enhance the competitiveness of the country as barriers for free trade are being steadily dismantled in an era of globalized health care.
· * Inculcate corporate conscience in the ways hospitals do things reconciling business needs vs societal needs (people, planet, profit) with focus on positive impacts on environment, communities and all other stakeholders most especially in the promotion of Public Interest.
PROGRAMME
Day 1— Wednesday
November 23, 2011
PRE-CONVENTION ACTIVITIES
Morning
7:30 Arrival of Guests and Delegates
Pre-convention Registration
Venue: Tent City, Manila Hotel
8:00 Distribution of Convention Kits and ID’s to Early Birds
Registrants (EBR) 9:00 Departure of EBR for Museum Tour
9:00 Opening Ceremonies and Tour of Exhibits
Guest: HON. JOEY LINA
President, Manila Hotel
Assisted by: RUBEN C. FLORES, MD,MHA
President, PHA & The Officers and
Board of Directors
( F R E E T I M E )
* EBRs may inquire about other amenities available to them aside from the Museum Tour
Afternoon
4:00 Meeting of the Board of Directors
Venue: Champagne Salon, Manila
6:00 DINNER, FELLOWSHIP , AWARDS’ NIGHT
Theme: Retro and Smart Casual
Enjoy a night of Ballroom Dancing, Games, Raffles
Networking and socializing with your industry
colleagues
Applaud the achievements of awardees
Get a chance to win raffles prizes
Raffling off of the Apple iPod Touch and Samsung
Mini Tablet 5” for the EBRs
Guests of Speaker : HON. CARLOS JERICHO PETILLA
Governor, Province of Leyte
PHA Hall of Fame Awardee
Music and Entertainment: Soundstream, Elegant Touch and The Ateneo Glee Club
EDGARDO V. SALUD, MD, MHA & HERMOGENES D. JARIN, MD, CHA
Master of Ceremonies
PROGRAMME
Day 2 - Thursday
November 24, 2011
OPENING CEREMONIES
8:00 Registration and Election (Tent City)
9:00 Opening
Assembly
Entrance of Colors Pamantasan ng Lungsod ng Maynila Cadets
Processional
Doxology JOHN VAN DE STEEN MALE CHOIR
Philippine National Anthem JOHN VAN DE STEEN MALE CHOIR
Declaration of the Opening of the
Convention and Opening Remarks HERMOGENES D. JARIN, MD,CHA
Overall Chair, 2011 Organizing Committee
Recognition of Guests / Dignitaries JANET DEL MUNDO-TAN, MD
Secretary, PHA
Message of Welcome HON. ALFREDO S. LIM
to the City of Manila Mayor
City of Manila
Welcome Remarks RUBEN C. FLORES, MD,MHA
President, PHA
Message from UNILAB MR. CHITO O. STA. MARIA
Division Vice President
PRMD-UNILAB, Inc.
Introduction of the Guest of Honor RUBEN C. FLORES, MD,MHA
President, PHA
Address of the Keynote SpeakerHON. FELICIANO R. BELMONTE, JR.
Representative Speaker of the House
ATTY. LEO O. OLARTE, MD
PHA Legal Counsel and PMA Governor for Manila
Ceremonial Opening & Protocol Officer
Intermission JOHN VAN DE STEEN Male Choir
PROGRAMME
Day 2 - Thursday
November 24, 2011
Plenary Session I TRANSITIONS
10:15 Opening of the Plenary Session
Introduction of the Keynote Speaker RUBEN C. FLORES, MD,MHA
President,PHA
Address of the Keynote Speaker HON. EDUARDO BANZON, MD
President and CEO Phil. Health Insurance Corp.
10:30 ENABLING PUBLIC-PRIVATE SECTOR PARTNERSHIP IN
HEALTHCARE: Incentives in Health Investments
Speaker: HON. CRISTINO PANLILIO
Undersecretary
Department of Trade and Industry
11:00 FROM HOSPITALITY TO HOSPITAL-ITY
Speaker: MS. ROSE LIBONGCO
Immediate Past President
Hotel Sales and Marketing Association
11:30 TECHNOLOGY-DRIVEN HEALTHCARE: How Teleradiology
is Enabling Access
Speaker: ERIC SCHULZE, MD, PhD
CEO, Teleradiology Software and
Professional Services
TelRadAsia, Inc.
12:00 Lunch Break ANNUAL BUSINESS
12:45 NEWBORN HEARING SCREENING
Speaker: RODOLFO BELLOSILLO DELA CRUZ, MD, FPSOANS, FPCS
Chairman, Dep’t. of Otolaryngology Head & Neck Surgery
St. Pauls Hospital, Ilo-ilo City
MARGARITO D. HERNANDEZ, MD
President and CEO
Our Lady of Caysasay Medical Center
Moderator
PROGRAMME
Day 2 - Thursday
November 24, 2011
Plenary Session II CHALLENGES
1 : 30 RATIONAL APPROACH IN THE MANAGEMENT OF RTI
Speaker: ISAGANI C. RODRIGUEZ, MD, FPCP, FPCCP
Asst. Professor—UERMMC
Asst. Professor—Ateneo School of Medical and
Public Health
Head—Ambulatory Medicine, UERMMC
2:15 CHANGING PARADIGM: SICK CARE TO WELL CARE
Speaker: JAIME GALVEZ-TAN
Public Relations Officer, CFSI
Engagement in Community Health
Speaker: HON. RICOJUDGE JANVIER M. ECHIVERRI
National President
National Liga ng mga Barangay sa
Pilipinas
3:45 THE CHALLENGE OF CARING FOR EMPOWERED CONSUMERS: WHAT IT TAKES TO SUCCEED IN THE COMPETITIVE HEALTH CARE MARKET
Speaker: MS. JOSEPHINE C. AGUILAR
Vice President
Industrial Relations and Special Project
St. Lukes Medical Center
4:15 HEALTH CARE MOVING TOWARDS CONVERGENCE
Speaker: SOE NYUNT-U, MD
WHO Representative to the Philippines
ANGEL ESTRELLA, MD
Medical Director
Estrella Hospital
Moderator SIMULTANEOUS ACTIVITIES
Day 2 –Thursday
November 24, 2011
Afternoon till Evening
4:00 CANVASSING OF VOTES
COMELEC - PHA
5:00 MEETING OF THE HOUSE OF DELEGATES
WITH THE PHA BOARD OF DIRECTORS
Venue : Roma Salon, Manila Hotel
PROGRAMME
Day 3 - Friday
November 25, 2011
Plenary Session III TRENDS
8:45 Overview of the Session
9:15 BRANDING THE PHILIPPINE HEALTHCARE
Speaker: MR. JUNIE DEL MUNDO
Chief Executive Officer
Eon the Stakeholder Relations Firm
10:00 DEVELOPING A NEXT-GENERATION HUMAN RESOURCE
STRATEGY: Technology Meets HR
STRATEGY: Technology Meets HR
Speaker: MR. JOHN PHILIP S. ORBETA
Managing Director & Group Head,
Corporate Resources
Corporate Resources
Ayala Corporation
10:45 GREEN IS THE COLOR OF HEALTHCARE: Building Healing Into Hospital Structure
Speaker: ARCHITECT FELINO PALAFOX, JR.
Principal Architect and Urban Planners
Palafox and Associates
Luncheon Presentation LEASING: THE WISER OPTION
Speaker: DANILO T. REYES
President of BPI Leasing Corporation
Raffle Sponsored by BPI Leasing Corporation: Sony LCD Bravia 32” ,
3 Nokia Cellphones, 2 Canon Digital Cameras, 10 4GB USB.
3 Nokia Cellphones, 2 Canon Digital Cameras, 10 4GB USB.
12:45 QUALITY LABORATORY SERVICES IN HOSPITALS
Speaker: TOMAS P. MARAMBA, MD
President, Philippine Council on the
Accreditation of Healthcare Org.
Accreditation of Healthcare Org.
IRINEO C. BERNARDO III, MD
Administrator
Tanay Community Hospital, Inc.
Secretary General - Phil. Medical Association
Tanay Community Hospital, Inc.
Secretary General - Phil. Medical Association
Moderator
PROGRAMME
Day 3 - Friday
November 25, 2011
Plenary Session IV ISSUES AND DIRECTIONS
1:30 NEW BUSINESS MODELS IN MANAGING HOSPITALS
Speaker: MS. ALMA RITA D.R. JIMENEZ
President & CEO
Health Solutions
2:00 HOW WELL DO WE KNOW: ARE WE GIVING OUR PATIENTS
QUALITY MEDICINES?
Speaker: WILLIAM “BILL” TORRES, R.Ph, Ph.D
UST-CeDRES, Chairman of the Board
2:30 HEALING THERAPIES IN HOSPITAL: THE VALUE OF
MEDICAL SPA
MEDICAL SPA
Speaker: MS. CATHERINE TURVILL
President , Nature Spa
3:45 Summation and Closing Address
HERMOGENES D. JARIN, MD,CHA
Overall Chairperson
2011 Annual National Convention
GRAND RAFFLE GRAND RAFFLE GRAND RAFFLE
(Asia Cruise, television set, etc.)
CARMINA C. DESALES, MHA, FPCHA / ATTY. BU C. CASTRO, MD
President PHA Public Relations Office
Capitol Medical Center
Moderators
PROGRAMME
Day 3 - Friday
November 25, 2011
CLOSING CEREMONIES
4:00 Prayer
Recognition of Guests / Dignitaries RUBEN C. FLORES, MD,MHA
President, PHA
Introduction of Guest of Honor RUBEN C. FLORES, MD,MHA
President, PHA
Inspirational Message
Guest of Honor: THELMA NAVARRETE-CLEMENTE, MD,MHA
PHA President Emeritus
PHA Annual Awards
Proclamation of the Newly Elected JAIME A. ALMORA, MD
Officers and Board of Directors Chairman, COMELEC
Induction of the Newly-elected Officers And Board of Directors
THELMA NAVARRETE-CLEMENTE, MD, MHA
PHA President Emeritus
Simultaneous Induction of the new set of Provincial Council Officers
By the Newly Elected PHA President
By the Newly Elected PHA President
Valedictory Address Outgoing President
Inaugural Address and Closing Remarks Incoming President
CLIMACO E. CALIWARA, CPA
PHA Executive Officer and
EO SSMC Group of Hospitals and Clinics
EO SSMC Group of Hospitals and Clinics
Master of Ceremonies
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